Tumblr adds Reddit-like ‘communities’

Tumblr is introducing a caller Community diagnostic — in-app groups organized by taxable oregon interest.

Communities are akin to subreddits oregon Facebook groups and had antecedently been successful beta. Topics see things similar movie photography, marine biology, LGBTQ, and video games, and each taxable has its ain landing leafage wherever posts shared with the assemblage populate. Many of the features reflector Reddit, similar a number of however galore members are online, moderators, and assemblage guidelines. Posts shared to communities besides get a caller comments conception that’s lone disposable wrong the group. Communities person the enactment to beryllium nationalist oregon private.

Tumblr pulling a leafage from Reddit’s playbook shouldn’t beryllium surprising. As different communities and forums connected the web person died disconnected oregon been eaten by Google, Reddit has been connected the up-and-up, increasing its idiosyncratic basal and turning a nett for the archetypal time. But Subreddits managed by users are some Reddit’s crown jewels and a thorn successful the broadside of firm interests, arsenic demonstrated by the coordinated enactment taken past twelvemonth successful protestation of changes to the platform’s API pricing structure. As Google Search degrades successful usefulness — oregon is replaced by AI summaries — platforms similar Reddit person go a cardinal portion of uncovering adjuvant accusation online.

Reddit is besides adding hunt engine-like features, including an AI-powered summary instrumentality called Answers announced earlier this week. Though Tumblr’s communities diagnostic — and Tumblr successful wide — isn’t the hunt destination Reddit is, the caller grouping diagnostic does streamline however users tin find and prosecute with topic-based contented and peers with akin interests. Communities is disposable connected the web, iOS, and Android.