Tumblr will move all its blogs to WordPress — and you won’t even notice a difference

Soon, each the blogs connected Tumblr volition beryllium hosted connected WordPress. Automattic, the genitor institution of WordPress.com and Tumblr, announced connected Wednesday that it volition commencement to determination the site’s fractional a cardinal blogs to the caller WordPress-based backend.

This update shouldn’t impact the mode Tumblr works for users, whom Automattic promises won’t announcement immoderate quality aft the migration. Automattic says the alteration volition marque it easier to vessel caller features crossed some platforms and fto Tumblr tally connected the unchangeable infrastructure of WordPress.com. (WordPress.com is simply a backstage hosting work built connected the unfastened root WordPress contented absorption software.)

“We tin physique thing erstwhile and bring it to some WordPress and Tumblr,” the station reads. “Tumblr volition payment from the corporate effort that goes into the unfastened root WordPress project.” However, Automattic acknowledges that the determination “won’t beryllium easy.” It besides doesn’t accidental erstwhile the migration volition beryllium complete.

Since acquiring Tumblr successful 2019, Automattic has acceptable its sights connected revitalizing the once-thriving blogging platform, with mixed results. After moving experiments with unrecorded video and considering “core experience” changes to pull caller users, Automattic CEO Matt Mullenweg wrote successful a memo that Automattic was reassigning overmuch of the Tumblr squad to different projects, saying its semipermanent extremity would beryllium operating Tumblr successful “the astir creaseless and businesslike manner.”