Walmart made a whole Christmas movie just to sell you stuff

Walmart is linking up with Roku to merchandise a full-length Christmas movie that volition fto viewers bargain products connected their TV during circumstantial parts of the story, Business Insider reports. It’s the retailer’s 2nd spell astatine the thought of shoppable TV aft antecedently trying retired a societal media romcom series. Walmart learned customers seemed likelier to bargain thing the longer they watched, truthful a diagnostic was the adjacent move.

This clip Walmart volition marque it easier to bargain products connected the TV surface by enabling relationship connections betwixt Walmart and Roku truthful outgo accusation tin beryllium filled retired automatically. Walmart received feedback for its past accumulation that it was excessively overmuch enactment to bargain stuff.

The movie is titled Jingle Bell Love and stars Joey McIntyre, a subordinate of the lad set “New Kids connected the Block,” who plays a azygous begetter visiting his precocious wife’s hometown and finds emotion from a section shopowner. It launched connected November 18th and is streaming for escaped connected The Roku Channel. By the way, McIntyre released a single for the movie.