WhatsApp now has 100 million daily users in the U.S.

Meta CEO Mark Zuckerberg announced contiguous on his WhatsApp channel that WhatsApp present has 100 cardinal regular progressive users successful the U.S. arsenic of July 25th.

According to WhatsApp, Los Angeles, New York, Miami and Seattle are among the fastest increasing markets successful the country. However, the institution says it’s experienced “significant growth” successful Southern states arsenic well, with much than 10 cardinal regular users successful Texas.

“This is the archetypal clip information pertaining to users has been released since Meta’s acquisition of the messaging app and demonstrates however the messaging platform, already the biggest messaging app successful the world, has experienced tremendous maturation successful the U.S.,” WhatsApp spokesperson Ashley O’Reilly wrote successful a property release.

Since purchasing WhatsApp for $16 cardinal successful 2014, Meta has put a batch of effort into making the app arsenic fashionable successful the U.S. arsenic it is internationally. One specified mode is by advertizing WhatsApp’s availability connected iOS and Android, peculiarly however casual it to connection users crossed platforms. In different words, due to the fact that iPhones don’t request to power from iMessage to SMS, messages from Androids don’t amusement up arsenic greenish bubble with lowered representation quality, encryption removed, and messages shortened. Recently, WhatsApp captured attention erstwhile it reunited the formed of Modern Family for an advertisement promoting this precise diagnostic to families.

Yet portion WhatsApp these days now boasts much than 2 cardinal users successful implicit 180 countries, it’s inactive little fashionable successful the U.S. than rivals similar Apple’s iMessage. While it mightiness person experienced maturation successful the U.S., it’s going to beryllium adjacent harder for WhatsApp to vie erstwhile Apple replaces Rich Communication Services (RCS) arsenic the connection protocol betwixt Android and iOS devices. RCS enactment volition beryllium coming to iOS 18 this fall, which means iPhone users won’t needfully request to power radical chats implicit to WhatsApp — and Meta truly needs to commencement rethinking its selling strategy.