Why Dollar Stores Are Struggling

Dollar General and Dollar Tree, which also owns Family Dollar, brought in about $70 billion combined in sales in fiscal 2023. Both companies have historically been Wall Street darlings, outperforming the broader market for much of the past decade. But the past two years have played out differently as the dollar store industry is facing an economic environment that has disproportionately affected the dollar store’s core, low-income consumer. Watch the video to find out why dollar stores are struggling. Chapters: 0:00 Introduction 1:15 Chapter 1 - Inflationary pressure 4:55 Chapter 2 - Operational challenges 10:10 Chapter 3 - What’s next Produced and Edited by: Ryan Baker Animation: Christina Locopo, Jason Reginato Senior Managing Producer: Tala Hadavi Additional Reporting: Melissa Repko Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer. Register now and use coupon code EARLYBIRD for an introductory discount of 50% off through Nov. 26, 2024: https://cnb.cx/4f4s3rZ Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Dollar Stores Are Struggling