Why Fast Food Chains Like McDonald’s, Wendy’s And Taco Bell Brought Back Value Meals

Fast food has become a luxury for many consumers who are constantly looking for deals and cheap meals. Many popular chains have noticed the pullback and have rolled out the return of value meals. These nostalgic menus offer select items for a cheap price and food chains hope it's a way to bring customers back and to spend on more items outside of the discounted food items. Chapters: 0:00 Introduction 1:19 Chapter 1. The return of the value menu 2:44 Chapter 2. Franchisee pushback 4:17 Chapter 3. How long will it last? Produced by: DeLon Thornton Edited by: Darren Getter Graphics by: Jason Reginato Supervising Producer: Jeniece Pettitt and Shawn Baldwin Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be more successful and confident with your money? Take CNBC Make It’s new online course. Our expert instructors will help you master your money and discover practical strategies to boost your savings, reduce debt, and grow your wealth—in a way that works best for you. Enroll in "Achieve Financial Wellness: Be Happier, Wealthier & More Financially Secure" to start your journey to financial freedom today! Get a 30% discount with the coupon code EARLYBIRD until September 2, 2024: https://cnb.cx/3WiasGB Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Fast Food Chains Like McDonald’s, Wendy’s And Taco Bell Brought Back Value Meals