Why Meta And Snap Are Betting Big On AR Glasses

In September, Meta and Snap both unveiled augmented reality smart glasses. Meta CEO Mark Zuckerberg and Snap CEO Evan Spiegel said AR glasses could be the next generation of computing. The tech giants are the first major players to showcase prototypes following years of R&D and significant investments. CNBC’s Julia Boorstin got to try Snap’s Spectacles and Meta’s Orion AR glasses, coming away impressed. But the technology has major hurdles before it can go mainstream. Watch the video to learn why Meta and Snap are investing billions on augmented reality and what’s next for the cutting-edge technology. Chapters: 2:46 - Chapter 1. Past attempts 5:15 - Chapter 2. A new era for AR 8:00 - Chapter 3. A long road to market Produced, Shot and Edited by: Andrew Evers Senior Media and Tech Correspondent: Julia Boorstin Senior Field Producer: Stephen Desaulniers Supervising Producer: Jeniece Pettitt Graphics by: Jason Reginato Additional Footage: Meta, Snap, Apple, Microsoft, Google, Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Get started today: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC #augmentedreality Why Meta And Snap Are Betting Big On AR Glasses