Why Rivian And VW Both Need Each Other

After a staggeringly successful IPO, Rivian shares and market value have plummeted. With interest rates high and funding drying up, some analysts say the electric SUV and truck maker is potentially just a couple of programs away from bankruptcy. However, in 2024 it received a big shot in the arm—a $5 billion investment from German automaker, Volkswagen Group. VW, the second largest automaker in the world, has a lot to offer Rivian. But it needs something in return. CNBC examines exactly what that is and why it could be revolutionary for the auto industry. Chapters: 00:00 - 01:05 Title card - Why VW and Rivian need each other 01:12 Chapter 1 - Bleeding Cash 04:32 Chapter 2 - Volkswagen 8:49 Chapter 3 - The secret sauce 11:49 Chapter 4 - Future Producer: Robert Ferris Editor: Evan Lee Miller Animation: Christina Locopo Senior Managing Producer: Tala Hadavi Additional footage: Bentley, CARIAD, Ford, Getty Images, General Motors, Lamborghini, Mazda, Porsche, Rivian, Scout Motors, Stellantis, Volkswagen » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be more successful and confident with your money? Take CNBC Make It’s new online course. Our expert instructors will help you master your money and discover practical strategies to boost your savings, reduce debt, and grow your wealth—in a way that works best for you. Enroll in "Achieve Financial Wellness: Be Happier, Wealthier & More Financially Secure" to start your journey to financial freedom today! Get a 30% discount with the coupon code EARLYBIRD until September 2, 2024: https://cnb.cx/3WiasGB Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC #rivian #volkswagen #EVs Why Rivian And VW Both Need Each Other