Xbox continues its push beyond consoles with new ad campaign

Microsoft has been trying to grow Xbox to aggregate devices for more than 5 years now, and present it’s launching a selling run to marque it precise wide that it thinks each surface is an Xbox now. A caller “This is an Xbox” campaign is launching today to presumption the Xbox marque arsenic a mode to play games crossed aggregate devices, alternatively of conscionable an Xbox console.

“This Is an Xbox invites radical to play with Xbox crossed aggregate devices and screens,” explains Craig McNary, elder manager of Xbox marketing. “It showcases the improvement of Xbox arsenic a level that extends crossed devices, with bold, iconic, amusive visuals and a light-hearted tone.”

Microsoft has created a bid of ads that volition look online, connected integer billboards, and adjacent connected the sides of buses that are designed to marque it wide that laptops, TVs, handheld gaming PCs, and adjacent VR headsets tin present beryllium considered an Xbox.

It’s the latest measurement successful Microsoft’s ongoing gaming strategy to scope players beyond the Xbox console — thing that started with the introduction of Xbox Cloud Gaming much than six years ago.