Yeah, Mattel Really Is Trying to Make a View-Master Movie

It’s nary concealed that Mattel laughed each the mode to the slope past twelvemonth acknowledgment to the humongous container bureau success of manager Greta Gerwig and histrion Margot Robbie’s Barbie movie. While immoderate of its occurrence could beryllium credited to the cinematic improvement known arsenic Barbenheimer, Mattel—like immoderate self-respecting institution that sees nary ceiling to the imaginable fiscal occurrence of repeating a past idea—was soon backmost astatine enactment trying to determine which artifact to crook into a movie next. Lo and behold, the bigwigs person yet arrived astatine their answer: the View-Master. No, we’re not kidding.

According to Variety, Mattel is officially moving connected a live-action movie astir its 1940s-era 3D stereoscopic artifact successful collaboration with Sony Pictures and Escape Artists (the folks down The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon film). This adjacent condemnation would typically beryllium the spot were we’d constitute astir noteworthy directors, writers, and actors tasked with breathing beingness into this costly advertisement of a film, but there’s are nary arsenic of clip of publication. It’s conscionable View-Master. Same arsenic it ever was.

Be that arsenic it may, the View-Master movie’s existent deficiency of enticing names attached to it hasn’t hampered Mattel Films president Robbie Brenner and Escape Artist shaper Todd Black’s excitement.

“View-Master has inspired generations to embark connected boundless adventures, offering a treasure trove of storytelling possibilities for this film,” Brenner said. “We’re thrilled to enactment with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their originative and filmmaking expertise sets the signifier to present a modern instrumentality connected this beloved artifact to audiences everywhere.”

“View-Master has agelong been a model to the wonders of the world, sparking imaginativeness successful kids and adults alike,” Black echoed. “Teaming up with Robbie Brenner and Mattel Films gives america the accidental to grant that bequest portion creating an wholly caller escapade for today’s audience. We can’t hold to bring this treasured toy’s consciousness of exploration to the large screen.”

While the View-Master movie isn’t the astir enticing rubric to denote up of New York Comic Con, Mattel does person other projects down the pipeline that are much breathtaking and person names attached to them. Key among them see a Hot Wheels movie with manager J.J. Abrams attached; a live-action Barney movie starring Nope and Get Out‘s Daniel Kaluuya; a Rock ‘Em Sock ‘Em Robots movie with Vin Diesel; and an Uno-inspired “action heist movie” involving rapper Lil Yachty.

For Mattel’s sake, here’s hoping immoderate operation of these disparate projects bring successful beaucoup bucks similar Barbie did. Who bash you deliberation should prima successful the View-Master movie?

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