YouTube confirms your pause screen is now fair game for ads

1 day ago 3

Google started investigating them successful 2023, and recovered them lucrative.

By Sean Hollister, a elder exertion and founding subordinate of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

Sep 18, 2024, 8:14 PM UTC

It’s been nearly six years since we warned you that ads were coming for your intermission button, and 18 months since Google revealed that YouTube would service them up, too.

Now, YouTube confirms advertisers tin broadly people your paused screentime: “As we’ve seen some beardown advertiser and beardown spectator response, we’ve since wide rolled retired Pause ads to each advertisers,” YouTube comms manager Oluwa Falodun confirms to The Verge.

Technically, YouTube started piloting intermission ads successful 2023 with a constricted enactment of advertisers, but Google main concern serviceman Philipp Schindler revealed this April that they were unsurprisingly a large deed with advertisement firms and lucrative for Google.

Last week, Redditors started posting that the intermission ads seemed to beryllium rolling retired much widely, as noted by 9to5Google.

YouTube claims that the intermission ads are really designed to fto the institution connection you a “less interruptive” experience, but it didn’t archer america that its mean ads volition look immoderate little often arsenic a result. (It has experimented with longer but little predominant ads before.) The institution besides introduced unskippable ads successful 2023.

YouTube follows Hulu and AT&T successful selling intermission ads; Sling TV besides conscionable introduced intermission ads successful July, though astatine the clip you could crook them disconnected from the settings menu.

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