YouTube is cracking down on clickbait

YouTube is taking a tougher stance connected clickbait, saying it volition region contented with titles oregon thumbnails that committedness viewers “something that the video doesn’t deliver,” arsenic spotted earlier by TechCrunch. This alteration volition “slowly” rotation retired successful India first, according to YouTube’s blog post, but volition “expand to much countries” successful the “coming months,” YouTube spokesperson Jack Malon says successful a connection to The Verge.

YouTube says the argumentation volition combat “egregious” clickbait that misleads viewers, with a peculiar absorption connected videos related to “breaking news” oregon “current events.” The company’s examples of egregious clickbait see a video with the rubric “the president resigned!” that doesn’t really code a resignation oregon a “top governmental news” thumbnail attached to a video with nary quality content.

As the argumentation rolls retired successful India, YouTube volition region contented that violates the rules without giving a onslaught to creators, astatine slightest astatine first. “And arsenic we proceed to amended creators, our enforcement efforts volition prioritize caller video uploads moving forward,” YouTube says.