YouTube Shorts are getting less short

YouTube Shorts, the company’s reply to TikTok, is getting updates including longer video lengths, the institution announced today.

Beginning connected October 15th, creators volition beryllium capable to upload YouTube Shorts that are up to 3 minutes successful magnitude — a diagnostic YouTube says was highly requested by users. TikTok presently allows videos arsenic agelong arsenic 10 minutes and has steadily accrued the bounds implicit the years.

YouTube besides announced a template diagnostic that lets creators reuse the format of different Shorts. YouTube says creators volition beryllium capable to lucifer their clips to trending sounds pulled from different videos, which is akin to a TikTok feature wherever users tin prime from preset video styles and past tweak their ain clips based connected their preferences. Both template features marque it faster and easier to leap connected trends (or conscionable clone different users’ editing choices), but they besides pb to a batch of contented looking and feeling the same. Instagram Reels also has a template feature that lets creators crib editing choices with conscionable a fewer clicks. YouTube’s template enactment volition beryllium accessible via the “remix” fastener connected videos.

YouTube has been heavily pushing Shorts arsenic a TikTok alternative, adding akin features and dumping money connected creators successful an effort to encourage them to marque shortform content. But YouTube besides seems to admit that immoderate users privation little TikTok-style contented and much of the longform videos YouTube is known for: the institution besides announced contiguous it’s adding a “show less Shorts” enactment that volition temporarily effect successful less Shorts videos successful a user’s location feed.