Amazon is launching its own Shark Tank where winners get to be Amazon sellers

Amazon Prime has released a trailer for its rotation connected the Shark Tank concept: Buy It Now, a JB Smoove-hosted amusement wherever radical enactment their merchandise ideas earlier a sheet of investors. The twist is that they’ll besides beryllium judged by “The 100,” which Amazon says is an assemblage of “potential customers” (otherwise known arsenic “people”), and if their products are picked, Amazon volition merchantability them successful a peculiar conception of the store.

The institution announced the amusement earlier this twelvemonth but has present released a trailer showing what it volition look like. Contestants transportation their ideas to the audience. If the assemblage votes for them, past the panelists prime which ones volition amusement up connected Amazon’s Buy It Now Store: a caller storefront launching alongside the amusement that viewers tin scope utilizing a QR codification that shows up during episodes. One presenter per occurrence volition get a $20,000 prize, too.

Apart from Smoove — who you whitethorn retrieve from Curb Your Enthusiasm and Harley — the amusement volition diagnostic “a star-studded rotating sheet of personage panelists,” including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It volition besides see 3 Amazon executives, and Ring laminitis and current CEO of Door.com (formerly Latch) Jamie Siminoff volition service arsenic the “resident justice and entrepreneurial panelist.”

Oh, and those panelists volition beryllium selling their ain products connected that Buy It Now Store. So, if you’re looking for immoderate of Paltrow’s questionable Goop treatments, you cognize wherever to find them — or, astatine least, wherever to scan the QR codification to find them if you subscribe to Prime Video.

Is this amusement a shrewd play to get you to bargain much worldly connected Amazon? Absolutely. On the positive side, astatine slightest the products volition person intelligible names and you’ll cognize wherever they came from.

Buy It Now’s first 3 episodes premiere connected Amazon Prime connected October 30th and volition tally for 13 episodes until January 8th, 2025. A play behind-the-scenes companion podcast, called This is Small Business: Behind the Buy, starts the adjacent day.