Eddy Cue explains why Apple won’t make a search engine

14 hours ago 2

Apple elder VP of services Eddy Cue says Apple volition not make a hunt motor to vie with Google arsenic it “would outgo billions of dollars and instrumentality galore years,” arsenic recorded successful a question to intervene filed with the Department of Justice (DOJ) connected Monday. The intent of the question is to participate successful the punishment phase of the DOJ’s antitrust case against Google, wherever arsenic overmuch arsenic $20 cardinal could beryllium astatine involvement for Apple successful its ongoing default hunt motor deal with Google.

The DOJ and Google person disagreed connected however to code Google’s monopoly connected general-purpose hunt engines, but some parties person tentatively accepted cutting oregon renegotiating its Apple partnership. Last week Google projected a three-year prohibition connected strict semipermanent exclusivity deals involving immoderate ”proprietary Apple diagnostic oregon functionality.”

Cue warns that removing the hunt woody would yet wounded Apple and payment Google:

If this Court prohibits Google from sharing gross for hunt distribution, Apple would person 2 unacceptable choices. It could inactive fto users successful the United States take Google arsenic a hunt motor for Safari, but Apple could not person immoderate stock of the resulting revenue, truthful Google would get invaluable entree to Apple's users astatine nary cost. Or Apple could region Google Search arsenic a prime connected Safari. But due to the fact that customers similar Google, removing it arsenic an enactment would harm some Apple and its customers.

As reported by MacRumors, Cue said Apple making its ain wide hunt motor would beryllium “economically risky” and suggests AI chatbots are the adjacent large improvement to search. Apple besides noted in the filing that it would person to follow targeted advertizing arsenic a halfway work to marque hunt viable, which would acceptable severely with its privacy-focused concern model.

Cue besides says that “only Apple tin talk to what kinds of aboriginal collaborations tin champion service its users” and warns that the DOJ’s projected remedies would “hamstring” Apple from fulfilling its customers’ needs.

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