LG Smart TVs have started displaying ads when idle

LG’s astute TVs are starting to show full-screen ads earlier the accepted screensaver kicks successful erstwhile entering idle mode. The autochthonal screensaver ads started rolling retired to LG’s astute TVs earlier this month, including OLEDs similar the caller G4 model and volition look crossed the location screen, contented store, and LG channels.

The diagnostic volition advertise some LG’s ain products — with FlatpanelsHD reporting it saw a muted advertisement for the LG channels streaming work — and those from 3rd parties which whitethorn beryllium unrelated to TV oregon amusement entirely. In a property release, LG Ad Solutions’ exertion chief, Dave Rudnick, said that the ads were effectual successful investigating and “present a invaluable accidental for brands to beryllium beforehand and halfway connected the largest surface successful the room.”

“In the past, a screensaver advertisement mightiness person indicated that viewers had near the room, but today’s viewing habits are markedly different,” said Rudnick. “Now, 93 percent of viewers multitask portion watching TV, engaging successful activities similar messaging, shopping, browsing societal media, oregon playing games connected their phones.

As noted by FlatpanelsHD, the existent screensaver ads tin beryllium switched disconnected by clicking connected “Additional Settings” nether the TV settings paper and disabling the “Screen Saver Promotion” toggle. It isn’t wide which regions oregon circumstantial astute TV models enactment the caller screensaver ads, but LG has antecedently said it’s bringing much ads mostly to the webOS platform moving connected implicit 200 cardinal astute TVs globally towards the extremity of this year.

LG TVs are known to beryllium reasonably egregious erstwhile it comes to advertizing — afloat audio auto-playing ads person been a diagnostic on LG’s app store for implicit 3 years. But with LG present readying to bring its WebOS level to much third-party TVs and adjacent its ain non-TV hardware wrong the adjacent 5 years, we whitethorn commencement seeing a full batch much of them.