Max is getting Google AI-generated closed captions

Warner Bros. Discovery (WBD) is partnering with Google Cloud to generate closed captioning for content connected the studio’s Max streaming work successful the US. WBD volition usage a caller “caption AI” solution that runs connected Google Cloud’s Vertex AI level to make speech-to-text for immoderate shows, starting with “unscripted programming.”

Captions generated for the Max shows volition person quality oversight for prime assurance. According to Google, the workflow volition trim caption record instauration clip by up to 80 percent and chopped costs by up to 50 percent compared to manual methods. WBD volition continuously refine and bid caption AI to marque less mistakes.

Notably, astir contented connected Max already has closed captioning tracks, and WBD hasn’t said however extensively it volition usage caption AI. Automatic speech-to-text services for video captioning person been disposable for years, but with a ample workplace similar WBD present investigating the latest AI for the job, we mightiness spot a aboriginal wherever the tech is the norm for this task.