Mozilla’s brand update gives its old T-Rex logo a fresh new look

Mozilla has overhauled its branding to wage homage to its Netscape roots and amended separate the wider enactment from its Firefox web browser. The astir notable alteration is to the company’s logo: what was antecedently a sans-serif wordmark styled arsenic “Moz://a,” has been updated to correctly spell retired the Mozilla name, featuring a caller customized typeface and an M-shaped flag.

According to Mozilla, the emblem symbolizes the brand’s “activist spirit.” That fits with the representation that the Mozilla Foundation which is starring the institution is attempting to build: describing itself arsenic “a non-profit enactment that promotes openness, innovation, and information connected the Internet” and regularly releasing privacy reports that investigate tech companies’ argumentation and information practices.

“We intentionally designed a system, aptly named ‘Grassroots to Government,’ that ensures the marque resonates with our breadth of audiences, from builders to advocates, changemakers to activists,” said Mozilla’s marque caput Amy Bebbington. “It speaks to grassroots coders processing tools to empower users, authorities officials advocating for amended net information laws, and mundane consumers looking to reclaim power of their integer lives.”

And our previous suspicions were correct: the oddly-placed dot connected the emblem logo serves arsenic a throwback to the archetypal Tyrannosaurus Rex “Hack” poster that Shepard Fairey designed successful 1998. “The emblem tin alteration into a much literal mentation arsenic our caller mascot successful ASCII creation style, and service arsenic a rallying outcry for our community,” Mozilla Foundation president Mark Surman told The Verge.

The firetruck reddish utilized successful the aged T-Rex logo isn’t returning, however. Instead, Mozilla is utilizing a premix of saturated green, pink, and orangish (with the second acting arsenic a subtle motion to the fashionable Firefox browser) to inject a popular of colour against a achromatic oregon achromatic base. That, alongside the customized Mozilla Semi-Slab, Mozilla Sans, and Mozilla Sans Text typefaces, volition regenerate the branding Mozilla introduced backmost successful 2017, alongside immoderate techy plan elements similar 2D bitmaps and 3D wireframes.

Most of the Mozilla website is inactive presently sporting its older branding, but volition beryllium gradually updated implicit time. “Looking ahead: we are readying to rotation retired the marque successful antithetic settings and surfaces with the intent to bring Mozilla backmost to the apical of mind,” Bebbington told The Verge.