Samsung is partnering with Ashley Furniture to sell you on the smart home

Explaining the benefits of the astute location isn’t ever casual — it’s much of an “if you know, you know” deal. But that “aha” infinitesimal — erstwhile idiosyncratic yet gets what’s truthful large astir location automation — often comes erstwhile they spot it successful action. At least, that’s the mentation Samsung is investigating with its caller concern with Ashley Furniture.

According to a press merchandise from Samsung, The Connected Home Experience powered by SmartThings is launching astatine Ashley Furniture’s flagship store successful Brentwood, Tennessee, this week. It aims to amusement however furnishings and astute tech tin enactment unneurotic to make a much comfortable, convenient, and amusive home.

The showroom volition person respective vignettes acceptable up that shoppers tin interact with utilizing a Samsung Galaxy Tab S9 FE Plus moving the SmartThings app. This volition fto them power the devices, including astute lights, plugs, shades, and much to spot however a Movie Night oregon Game Day country mightiness enactment successful the den oregon surviving country oregon however greeting and evening routines tin spruce up a bedroom.

It makes a batch of consciousness to show however astute location tech works successful its earthy environment. Ikea is 1 of the fewer stores that has attempted to bash this, occasionally highlighting astute features successful its stores’ akin vignettes of rooms successful your home. But its stores amusement lone Ikea products.

The Ashley Furniture showroom volition diagnostic implicit 200 products from dozens of antithetic brands, each of which are compatible with Samsung’s SmartThings astute location platform. These see Philips Hue lighting, Nanoleaf lighting, Eve roller shades, Kasa smart home products, and Aqara curtain drivers.

The showroom besides features Samsung gear, including Samsung TVs, the Frame TV that looks similar a portion of art, and the Music Frame, each of which present see built-in SmartThings hubs for connecting devices and making it imaginable to acceptable up automations, scenes, and routines.

The TVs are besides Matter controllers, allowing you to link immoderate Matter-compatible instrumentality to your astute home, not conscionable the ones shown successful the store. Matter is simply a new standard promoting interoperability successful the astute home.

The Connected Home Experience is lone successful the Brentwood store for now, but Samsung has launched a “new immersive connected location buying experience” on Samsung.com. There, a SmartThings Interactive Home shows scenes akin to those of a demo of however devices tin interact successful a location situation and assistance users research the benefits of connected devices.